Pembrokeshire Coast Travel Poster, Wales National Park

The Pembrokeshire Coast in Wales gets the flat-color, confident lettering treatment of a mid-century travel poster. The landscape is simplified rather than detailed, which is exactly what gives the style its punch and makes it feel like a destination worth the journey.

Stair walls and hallways take posters like this well, and so does a study, a mudroom, or an entryway near the hiking boots. It gains a lot from hanging in a row with other UK park and coastal posters, building a travel wall over time.

Hikers who have walked the Pembrokeshire trails, Welsh natives, and coastal explorers are the audience. It works as a present marking a trip, or as the start of a travel-poster collection someone will keep adding to.