Paul Rand IBM Eye Bee Em Rebus Mid Century Graphic Design Poster
Paul Rand’s legendary IBM rebus spells the name in an eye, a bee and a bold blue M. Mid-century graphic design at its most playful on deep black.
Description
Paul Rand's famous 1981 rebus for IBM turns the three letters into three pictures: an eye, a bee and the striped letter M. Printed large on a black ground, the colored icons demonstrate Rand's belief that design can be both corporate and witty. Essential for graphic design studios, offices and collectors of modern branding.











