It Is What It Is Retro Poster, Gallery Wall

Bold retro typography carries the phrase “It Is What It Is” with a straightforward, wry mood. The message is the artwork, keeping the design simple, graphic, and easy to read at a glance. Its vintage-inspired feel gives the words a familiar poster energy without extra clutter.

A study, hallway, or home office suits this kind of pared-back wall art, especially when the rest of the room leans mid-century or retro. Frame it in black, walnut, or a simple natural finish to keep the focus on the wording. It also works well as a single statement print on a gallery wall.

Fans of dry humour and clean typography will appreciate the no-nonsense tone. Friends, siblings, coworkers, or anyone who likes a little wit on the wall may enjoy receiving it for a birthday, housewarming, or just because. The phrase feels casual, memorable, and easy to live with.

Materials & Sizes

Premium Matte Paper

• Finish: Matte, smooth, non-reflective.
• Weight: 200 gsm (80 lb), 0.26 mm thick.
• Paper: FSC-certified or equivalent.

Canvas

• Material: Cotton-polyester blend (300–350 gsm) on FSC-certified wood stretcher bars.
• Depth: Slim (2 cm) or thick (4 cm).
• Hanging kit: Included (varies by country).

Wooden Framed Poster

• Frame: Pine wood in black, white, natural or dark brown; 20–25 mm deep, 10–14 mm wide.
• Paper: 170 gsm (65 lb) semi-gloss, FSC-certified or equivalent.
• Front: Shatterproof plexiglass.
• Ready to hang: Hanging kit included.

Every format comes in 5 sizes (inches for the US and Canada, centimeters elsewhere),printed on demand with no minimum order.