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Vintage LU Biscuits Lefevre Utile 1898 French Advertising Poster

Vintage LU Biscuits Lefevre Utile 1898 French Advertising Poster

The iconic 1898 LU Lefevre-Utile biscuit ad with the schoolboy mascot in a red cape.

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This famous vintage French advertisement for LU Petit-Beurre biscuits shows a schoolboy in a red cape eating a biscuit, with the giant LU lettering and 'Biscuits Lefevre-Utile Nantes' below. A beloved piece of French advertising history for kitchens and collectors.

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$12.99