Moretto Dutch Extract Coffee Substitute Vintage Italian Ad Poster
Italian advertising for ‘Moretto,’ a Dutch extract coffee substitute: figures with a basket of coffee beans and the maker’s name in bold red. A striking vintage food ad.
Description
This poster for Estratto Olandese marca Moretto, made by Figli di Luzio Crastan of Pontedera and billed as the best coffee substitute, shows figures carrying the product pack and a basket of beans in warm earth tones. The large red 'MORETTO' lettering anchors the design. A bold, historic piece of Italian advertising art.









