Moretto Dutch Extract Coffee Substitute Vintage Italian Ad Poster

Italian advertising for ‘Moretto,’ a Dutch extract coffee substitute: figures with a basket of coffee beans and the maker’s name in bold red. A striking vintage food ad.

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Description

This poster for Estratto Olandese marca Moretto, made by Figli di Luzio Crastan of Pontedera and billed as the best coffee substitute, shows figures carrying the product pack and a basket of beans in warm earth tones. The large red 'MORETTO' lettering anchors the design. A bold, historic piece of Italian advertising art.

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$12.99