Le Thermogene Leonetto Cappiello Fire Breather Vintage Medical Ad Poster
Leonetto Cappiello’s iconic ad for Le Thermogene, a remedy that engenders heat, shows a man breathing fire against a dark ground. Bold and unforgettable.
Description
This celebrated French poster by Leonetto Cappiello shows a figure breathing a plume of flame, advertising Le Thermogene, the remedy said to engender heat and cure coughs, rheumatism, and side stitches. The stark brown background and glowing fire make it one of the most dramatic vintage ads ever made. A statement piece for collectors of classic advertising art.
